Friday, June 29, 2007
Viral Marketing Watch: The Simpsons
I just found this bizarre YouTube video. It's tourist camcorder footage of the Statue Of Liberty with a giant pink Simpsons donut hanging over the Lady Liberty's torch. It looks fantastic but is obviously CG. Why? Cuz otherwise it would be the top story on CNN. Anyway, I could be wrong but I don't think this is a FOX marketing tactic. It appears to be the very smart work of an amateur. It was posted to YouTube by a user named LASicko. The account was created two days ago, which seems indicative of the launch of a corporate viral marketing campaign, but LASicko has Paris Hilton videos favorited which would be an odd move for FOX. My conclusion is that it's unaffiliated attempt to create a viral avalanche from The Simpsons Movie buzz.