Friday, June 15, 2007

There Will Be Blood Trailer: Directed by Paul Thomas Anderson

Youtube is a place where content is often tested on a beta level. Check out this trailer for Paul Thomas Anderson's next movie, There Will Be Blood, starring Daniel Day Lewis. Rumor has it that Anderson published the trailer to YouTube without studio permission to see how his cut plays with fans. Talk about instant feedback. Rather than a room of marketing executives debating the viability of mainstream marketing material, an entire audience of fans can chime in on YouTube overnight. In the name of self-preservation, it is unlikely that execs would ever take into account YouTube feedback in deciding what cuts of what spots to air on expensive mainstream outlets like television, but I certainly can't think of a better committee to run things by. Check it out:

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