Thursday, June 7, 2007

The Revolution Will Be YouTube'd

I Just wanted to share what I consider to be a pivotal article about Viralroots politics. It's from Jeff Jarvis of The Guardian and BuzzMachine. It more eloquently summarizes the impact the Internet has on election politics than I could ever do.
Guardian column: The YouTube campaign

Why YouTube gets my vote for political punditry

Jeff Jarvis
Monday January 29, 2007
The Guardian

The revolution will not be televised. It will be YouTubed. The open TV of the people is already turning into a powerful instrument of politics - of communication, message, and image - in the next US presidential election. Witness: Democrats Hillary Clinton, Barack Obama and John Edwards; Republican Sam Brownback; and more candidates just announced their runs for the White House not in network-news interviews, nor in big, public events, but instead in their own online videos.

The advantages are many: the candidates may pick their settings - Edwards in front of a house being rebuilt in New Orleans; Clinton in a room that reminds one of the Oval Office. They control their message without pesky reporters’ questions - Edwards brought in the video-bloggers from to chat with him; Brownback, a religious conservative, invoked God and prayer often enough for a sermon; Clinton was able to say she wants to get out of Iraq the right way without having to define that way. They are made instantly cybercool - I’m told by the Huffington Post that liberal hopeful Rep. Dennis Kucinich is carrying around a tiny video camera so he can record messages in the halls of congress; and Democrat Christopher Dodd has links on his homepage to his MySpace, Facebook and Flickr sites, making him come off more like a college kid than a white-haired candidate. But most important, these politicians get to speak eye-to-eye with the voters.

Internet video is a medium of choice - you have to click to watch - and it is an intimate medium. That is how these candidates are trying to use it: to talk straight at voters, one at a time.
Keep reading at Jeff Jarvis's Buzzmachine.

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