Grassroots refers to a political movement driven by the constituents of a community. Viralroots refers to that driven by the constituents of the world wide web. Viral video has proven to be a successful tool for spreading the word, whether it be for corporate marketing or for promoting local bands. And now for the first time, it will sway the outcome of a presidential election. With over 3 million page views in its first month, here is the unauthorized viral campaign video that started it all:
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