Viral Video of The Week err make that Month

This is what Viral Marketing is made of. The above video is amateur camcorder footage of Kobe Bryant Jumping over a speeding Aston Martin. It's obviously not real, but a really smart marketing campaign by Nike for a new shoe. And my boy Ronny Turiaf is in it for added effect. A quick search of the net yields a bevy of reactions. Some calling the campaign breakthrough and genius. Others saying the video is stupid. And some calling it irresponsible because of how dangerous the stunt is. Well, I think it's awesome. It's a perfectly crafted short that starts with two pro athletes on the roof of a building, arguing over whether Kobe is going to get hurt. He then starts throwing his new Nikes on as he talks to the camera. In such a short time, they build a nice bit of anticipation and then they slam right into the great looking "stunt." Hands down, the best viral marketing video in a while. Check it out.